WORDPRESS·Scented Potions·2023
Scented Potions
Full redesign of a Florida-made botanical wellness brand — dark-luxury editorial aesthetic, serif typography, and a ritual-driven content hierarchy covering skincare, perfume, and wellness product lines.
Stack
WordPressWooCommerceElementorAstra
Rebuilt the entire web presence for Scented Potions, a Florida-made natural perfume and skincare brand. The redesign moves from a generic WooCommerce storefront to a dark-luxury editorial experience — cream-and-charcoal palette, Cormorant Garamond headings, DM Sans body, scrolling brand marquee, category grid, founder narrative, and blog integration. Built on WordPress + WooCommerce with a heavily customized Astra theme and Elementor layouts.